In this episode, host William Klaassen sits down with Brian Sparks, Editor of Greenhouse Grower, to unpack how artificial intelligence is reshaping the greenhouse industry — and how growers can take their first steps. From data collection to practical efficiency gains, Brian shares insights from industry surveys showing a growing curiosity about AI, even among…
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For today’s growers, walking the crop and interpreting technical data go hand in hand. Pieter Kwaakernak (General Manager for Hoogendoorn America) joins us to delve into the benefits and challenges of integrating technology into greenhouse management. He highlights how sensors, automation, and data analytics are creating optimal conditions for plant growth –yet not replacing the…
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It’s what’s underneath that counts when cultivating the foundation for an optimal growing environment. Encompassing a range of cultivation floors and water management solutions, the ErfGoed team is a global leader in complete, efficient, and easy-to-use systems. Cor Bremmer (Head of Commerce) and Jack Ford (Sales Manager USA) join us to dive into their approach…
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Much like the plants produced, the world of horticulture is a living, breathing entity. Growers and suppliers must be adaptive, leveraging sales and operational data to make informed decisions and offering the best plant for every end consumer. As Sales Director of Ball Seed, Jim Kennedy is always on the pulse of this dynamic industry….
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