In this episode, host William Klaassen sits down with Brian Sparks, Editor of Greenhouse Grower, to unpack how artificial intelligence is reshaping the greenhouse industry — and how growers can take their first steps. From data collection to practical efficiency gains, Brian shares insights from industry surveys showing a growing curiosity about AI, even among…
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William sits down with Grace Sharkey (from Orderful) to demystify EDI—what it is, why it still powers retail in 2025, and how growers can start simple and scale. They dig into real-world pitfalls (chargebacks, labels/UPCs, “dialects” by retailer), the API vs. EDI conversation, and why the goal is to make your data pipes so reliable…
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In this episode, host William Klaassen digs into the world of autonomous equipment with Charlie Anderson, CEO of Burro. From humble beginnings in an unheated barn to deploying over 500 autonomous systems globally, Charlie shares how his childhood on a working farm—and a serious distaste for hopping off tractors to weed—sparked a mission to automate…
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In this engaging episode, William sits down with Adam van Wingerden from Silver Fern to unpack the unique challenges and opportunities in the horticulture software space. From the friction of change management to the power of community in greenhouse tech, this episode is full of honest insights and industry wisdom. Together, they explore: Why software…
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In this captivating episode, William Klaassen sits down with Angelo Petitti, a luminary in the horticulture industry with over 50 years of experience. Angelo shares insights on building trust-first leadership, fostering a community-focused business culture, and adapting to industry challenges through vertical integration and innovation. His passion for giving back and empowering others shines through,…
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Drones, Data, and Dreams: Precision Horticulture Takes Flight – Episode 26 In this episode of the Rhyzone Podcast, host William Klaassen speaks with Kate Dodde from Dutchman Tree Farm about the intersection of agriculture and technology. Kate shares her experiences managing inventory and data at the tree farm, utilizing drones for photogrammetry, and organizing the…
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