Where conversation is cultivated & ideas grow

“Ask me anything” conversations featuring some of the most inspiring & influential leaders in the industry

Designed for horticultural leaders and growers, the Rhyzone Podcast welcomes guests from all walks of the industry. We amplify the thought-provokers, innovators, and disruptors who breathe new life into the world of horticulture, business, technology, and self-improvement.

Follow this podcast to learn new skills to run your business more profitably, improve your facility’s efficiency, and cultivate healthy relationships with your team and customers –all through personal stories of failure, success, and out-of-the-box thinking.

William Klaassen, your podcast host, stands in a studio room with one hand resting on the top of a chair

William Klaassen


The sage voice behind the Rhyzone Podcast

With a background in Information Systems and Systems/Process Design, combined with a Bachelor’s Degree in English and a Master’s Degree in Counselling Psychology, William brings an unparalleled passion for understanding the fundamentals of not only organizational structures but also each individual’s contributions to the health of any organization. His approach is focused on aligning vision, people, and processes to achieve clarity and accelerate tangible results.

William is the founder and principal of Blue Giraffe Consulting and his 20+ years of professional experience as a leader and coach spans numerous industries, including Construction, Agriculture, IT, and Human Services. He has also served with several non-profit organizations in various capacities and is a certified High School teacher. Qualitree is honoured to have William on our team as our Software Development Manager, leading the development of our industry-leading Enterprise Resource Planning system.

With a firm belief that leadership is influence and that everyone is a leader in their own right, William is passionate about helping every leader reach their potential. His thoughtful and welcoming nature makes William the perfect guide, and fellow leader, to ensure your podcasting experience is insightful and memorable. 

When he is not chatting with our podcast guests, William enjoys heading out on adventures with his family, volunteering, and sharing his public speaking skills, or absorbing the wisdom from a new book (he recommends 7 Habits of Highly Effective People by Stephen R. Covey –best enjoyed with a glass of well-aged Shiraz!).

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