Much like the plants produced, the world of horticulture is a living, breathing entity. Growers and suppliers must be adaptive, leveraging sales and operational data to make informed decisions and offering the best plant for every end consumer. As Sales Director of Ball Seed, Jim Kennedy is always on the pulse of this dynamic industry. From the impacts of the pandemic to developing trends, he shares an overview of current hot topics in the sector –with renewed optimism for the future.

“Plan for profit and plant to plan” –Jim Kennedy

Launched by George J. Ball in 1905 as a wholesale cut flower operation, Ball Horticultural Company has grown to be a global leader in breeding, distribution, and research across 20 countries on 6 continents. Part of the Ball family of companies, Ball Seed is North America’s leading wholesale horticultural distributor. Under its 4th generation of family ownership, every member of the Ball team proudly takes part in finding solutions for the industry and providing tools to support grower success.

For more about Ball Horticultural Company:

Web: ballhort.com

Facebook: Ball Horticultural 

Twitter: @BallHort 

LinkedIn: Ball Horticultural Company