Within the realm of digital media, publications such as GrowerTalks and Green Profit represent the enduring significance of print media in the industry. Jennifer Zurko and Chris Beytes, prominent personalities at Ball Publishing, contribute 50+ years of experience and knowledge as they delve into the intimate aspects of horticulture journalism and publishing. This engaging discussion…
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For today’s growers, walking the crop and interpreting technical data go hand in hand. Pieter Kwaakernak (General Manager for Hoogendoorn America) joins us to delve into the benefits and challenges of integrating technology into greenhouse management. He highlights how sensors, automation, and data analytics are creating optimal conditions for plant growth –yet not replacing the…
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School’s back in session as Horticulture Faculty Professor, Laura Bryce, notes the educational trends and teaches us how the green industry’s ties to technology are shaping the next generation of horticulturists. Dig in to discover the key role education plays in nurturing a sustainable and thriving horticultural workforce and how you can adapt to the…
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For multi-generational businesses in the green sector, it’s all in the family! As a second-generation Owner/Manager of Orchard Park Growers, Gerard Schouwenaar exemplifies the balance between effective succession planning and fostering the professional development of his own children who have active roles within the company. Culture, leadership, and core values drive this conversation. “I’d be…
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Much like the plants produced, the world of horticulture is a living, breathing entity. Growers and suppliers must be adaptive, leveraging sales and operational data to make informed decisions and offering the best plant for every end consumer. As Sales Director of Ball Seed, Jim Kennedy is always on the pulse of this dynamic industry….
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