Marketing

Unpacking the Value of Marketing in Horticulture with Katie Elzer-Peters & Dr. Bridget Behe – Episode 21

The horticultural marketing world is as fluid of an environment as it can get. Let Dr. Bridget Behe and Katie Elzer-Peters help you navigate the complicated world of branding, garden centers, and choice selections in our latest episode. “We are living in capitalism and this is how it all works.”—Dr. Bridget Behe Dr. Bridget Behe…

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Blossoming Visions in Horticulture Marketing with Brands In Blooms – Episode 20

Horticulture and its many roots are ready for a marketing shakeup. Jeff and Jon from Brands in Blooms are trying to modernize the way businesses in the hort industry connect with consumers. With their fresh approach to making a difference for these businesses and their customers, this duo is already making waves in the gardening…

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Decoding the Economics of Horticulture with Dr. Charlie Hall – Episode 9

In the economics realm, Dr. Charlie Hall truly has a green thumb! Over the past 30+ years, he has grown to be the preeminent source for wisdom and guidance within the horticultural world. He joins us (as our first virtual guest) for a deep dive into the topics and tools that matter most to you…

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