Decoding the Economics of Horticulture with Dr. Charlie Hall – Episode 9

In the economics realm, Dr. Charlie Hall truly has a green thumb! Over the past 30+ years, he has grown to be the preeminent source for wisdom and guidance within the horticultural world. He joins us (as our first virtual guest) for a deep dive into the topics and tools that matter most to you and your business. Despite the challenges of global financial crises, pandemic uncertainty, and job market pressures, Dr. Hall underscores how the growing industries are teeming with economic resilience, fast-paced innovation, and endless potential.

“Whether you’re a grower, retailer, or service provider in this industry, you’ve got to put your best foot forward in terms of your value proposition; you’ve got to know what value you’re creating and really hit on that to your customer base…” –Dr. Charlie Hall

A native of North Carolina, Dr. Charlie Hall grew up in the nursery industry and holds extensive academic accolades; achieving a B.S. in Agricultural Economics, a Master’s Degree in Ornamental Horticulture, and a Ph.D. He is nationally recognized for his expertise in the Green Industries. Dr. Hall’s major research, teaching, and extension areas of specialization include strategic management, market situation/outlook, cost accounting, and financial analysis. His enthusiastic trademark style makes him a sought-after speaker for various industry-related associations and organizations’ regional, national, and international meetings. Dr. Hall is currently a Professor in the Department of Horticultural Sciences at Texas A&M University and holder of the Ellison Chair in International Floriculture –positioning him to inspire and educate future generations through initiatives such as the Executive Academy for Growth & Leadership (EAGL).  

For more about Dr. Hall:

LinkedIn: Charlie Hall 

Web: Texas A&M University

For more about the Executive Academy for Growth & Leadership (EAGL), visit or Ellison Chair in International Floriculture.

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