The data doesn’t lie; future-proofing your horticulture business means leveraging technology and standardizing. We flip the mic on our own host, William Klaassen, and invite industry renowned economist and speaker, Dr. Charlie Hall, to lead the conversation. William and Charlie reflect on ​the transformative impact of data-driven decision-making, intelligent software, and integrated ERP systems –and how these tools are enabling growers to make informed decisions that positively affect their bottom line.

“Our industry, in particular, is data rich but information poor. We have tons of data but we don’t necessarily know how to intelligently make decisions from that data.” –Dr. Charlie Hall

Aster Software provides and implements powerful tools and strategies to take businesses to the next level. By solving pain points with easy-to-use and adaptable systems, Aster reignites the spark of joy felt when growing professionals (like you!) can find clarity from the IT chaos and focus on what you do best: growing your plants, expanding your business, and empowering your team. Visit astersoftwaregroup.com for the full story.

iQ Grower ERP is Aster Software’s complete software package. With iQ Grower ERP’s unique approach, solutions to complex nursery issues become clear. Take control with an all-in-one, cloud-based system that grows with your live goods: product code management to match your inventory’s life cycles, crop grade and specification tracking, live product availability, and so much more…

For more about William, visit our About page.

Revisit Charlie’s episode, Decoding the Economics of Horticulture, on your favorite platform.

Listen up, Rhyzers! Never miss a moment from the studio: follow us on your favorite platform and subscribe to our YouTube channel.