Qualitree

Automating the Customer Experience without Losing the Relationship – Episode 25

Looking to strengthen your relationships with your customers? Need to run your garden center and horticulture business more efficiently? Struggling to find strategies to keep up with today’s competitive market? You’ll find answers here! This episode features an in-depth conversation with Mikel Lindsaar, CEO and Founder of StoreConnect, a software company based in Sydney, Australia….

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Counting on the Future of Horticulture- Episode 24

A small change in efficiency in the horticulture world leads to a big impact on the bottom line. Moss Robotics is tackling one of the most common troubles nurseries of all sizes face, inventory. With a good dose of tenacity and a strong vision, Di and Shrijit are ready to make big changes to horticulture,…

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The Past, Present and Future of ERP – Episode 23

The horticulture landscape has been evolving rapidly year after year, primarily driven by advancements in technology and the growing demand for sustainable practices. As these changes reshape the industry, the integration of technology like Enterprise Resource Planning (ERP) is becoming increasingly critical for businesses looking to streamline operations and improve efficiency. To provide insight into…

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The Inventory Solution with Dr. Joe Mari Maja – Episode 22

In the horticulture industry, there’s a problem that plagues every nursery. Inventory. Dr. Joe Mari Maja has a wealth of knowledge in technology that he’s using to find a solution to this ongoing quandary. From RFID tags to data collection, we’re tackling this from all angles. “This technology is coming and you need to be…

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Unpacking the Value of Marketing in Horticulture with Katie Elzer-Peters & Dr. Bridget Behe – Episode 21

The horticultural marketing world is as fluid of an environment as it can get. Let Dr. Bridget Behe and Katie Elzer-Peters help you navigate the complicated world of branding, garden centers, and choice selections in our latest episode. “We are living in capitalism and this is how it all works.”—Dr. Bridget Behe Dr. Bridget Behe…

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Blossoming Visions in Horticulture Marketing with Brands In Blooms – Episode 20

Horticulture and its many roots are ready for a marketing shakeup. Jeff and Jon from Brands in Blooms are trying to modernize the way businesses in the hort industry connect with consumers. With their fresh approach to making a difference for these businesses and their customers, this duo is already making waves in the gardening…

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Soaring Tech in Horticulture with Frans-Peter Dechering of Corvus Drones – Episode 19

Year after year, the world of horticulture is shaped by technology. With a focus on autonomous drones and data collection, Frans-Peter Dechering (Co-Founder of Corvus Drones) is driven to make a positive impact on the future of growers and nurseries. From disease detection to inventory management, Corvus is ready to enact meaningful change for the…

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Flying to New Heights in Horticulture with Bram Tijmons of PATS Drones – Episode 18

Technology in the horticulture world has been accelerating at a pace not seen since the advent of automated planting machines used for greenhouse operations around the world. Bram Tijmons from PATS Indoor Drone Solutions is no stranger to tech. While he may not come from a horticulture background, the advances he’s made in drone technology…

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Voices of the Industry with Jennifer Zurko & Chris Beytes of Ball Publishing – Episode 17

Within the realm of digital media, publications such as GrowerTalks and Green Profit represent the enduring significance of print media in the industry. Jennifer Zurko and Chris Beytes, prominent personalities at Ball Publishing, contribute 50+ years of experience and knowledge as they delve into the intimate aspects of horticulture journalism and publishing. This engaging discussion…

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Nature & Tech Collide with Pieter Kwaakernak from Hoogendoorn – Episode 16

For today’s growers, walking the crop and interpreting technical data go hand in hand. Pieter Kwaakernak (General Manager for Hoogendoorn America) joins us to delve into the benefits and challenges of integrating technology into greenhouse management. He highlights how sensors, automation, and data analytics are creating optimal conditions for plant growth –yet not replacing the…

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